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TOURISM
Overview
Tourism has played a pivotal
in social progress. It is also an important vehicle
in widening socio-economic and cultural contacts.
A wide array of interests-entertainment, sports,
religion, culture, adventure, education, health
and business-drives tourism. Tourist expenditure
generates multiple effects with extensive outreach
along its value chain. Adding to the demand for
a variety of goods and services, tourism offers
potential to exploit synergies across a large
number of sectors such as agriculture, horticulture,
poultry, handicrafts, transport, construction
etc., where growth of income has favourable impact
on poverty alleviation.
Tourism facilitates business contacts, widens
markets and helps diffusion of growth impulses
across territories to promote broad based employment
and income generation. Investment in tourist infrastructure
adds to economic growth, catalyses generation
of income and employment, which in turn, leads
to further growth in demand for tourism and stimulates
subsequent rounds of investment in a virtuous
circle.
Statistics of Growth
- Travel and Tourism Competitiveness Report
of 2009 from the World Economic Forum, has ranked
India as 11th in the Asia Pacific region and
62nd overall, moving up three places on the
list of the world's most attractive destinations.
-
Ranked 14th best tourist destination for
its natural resources and 24th for its cultural
resources, owing to many World Heritage sites,
rich flora and fauna and strong creative industry.
-
In the 18th Session of the General Assembly
of UN WTO in 2009, India was re-elected to
the Executive Council of the United Nations
World Tourism Organization for another four
years term. India is a member of the Executive
Council of UN WTO continuously for the last
19 years.
-
Foreign Tourist Arrivals during the period
January-February 2010 were 10.92 lakh with
a growth rate of 12.7%, as compared to the
FTAs of 9.68 lakh and a negative growth rate
of 13.8% during January-February 2009 over
the corresponding period of 2008.
-
Foreign Exchange Earnings in US$ terms during
the month of February 2010 were US$ 1434 million
as compared to FEE of US$ 923 million during
the month of February 2009 and US$ 1305 million
in February 2008.The growth rate in FEE in
US$ terms in February 2010 over February 2009
was 55.4% as compared to the growth of (-)29.3%
in February 2009 over February 2008.
Investment Opportunities
- Hotel industry
- Service apartments
- Adventure Tourism
- Health Tourism
- Convention centres
- Wildlife Tourism
- Highway Tourism
- Amusement Parks
Infrastructure Development
- Infrastructure Development holds the key to
India’s sustained growth in the tourism
sector. Therefore, the Ministry of Tourism has
been making efforts to develop quality tourism
infrastructure at tourist destinations and circuits.
The Ministry of Tourism has sanctioned 94 projects
for an amount of Rs.394.85 crore for infrastructure
augmentation including rural tourism projects
in the year 2009-10 (up to November 09).
- The Ministry has launched a scheme for development
of nationally and internationally important
destinations and circuits through Mega Projects.
To date 29 mega projects have already been identified
and of these 21 projects have been sanctioned.In
the current year, the Ministry has sanctioned
mega projects in Madhya Pradesh at Chitrakooot,
as Spiritual and Wellness Destination for an
amount of Rs.2401.98 lakhs. The mega projects
are a judicious mix of culture, heritage, spiritual
and ecotourism in order to give tourists a holistic
perspective.
- Ministry of Tourism is also taking initiatives
with other Central Govt. Ministries, such as
Railways, Civil Aviation, Road Transport &
Highways, Food Processing and Urban Development
and also the concerned State Governments to
achieve convergence and synergy with their programmes
so that the impact of investment on these destinations
is maximized.
Other initiatives
- In the year 2009, Ministry of Tourism organised
workshop on World Class Tourism Infrastructure
and decided that the Ministry will meet the
expenditure on the architect’s fee upto
2% of the project cost which could be included
in the cost estimates.
- Ministry of Tourism has issued the guidelines
for facilitating construction of heliport as
a component of destination development project
in hilly / remote areas.
- The Ministry of Tourism has decided to consider
proposals for grant of financial assistance
upto Rs.5 crore for construction of one convention
centre at any well-connected and accessible
tourist destination in each State/UT for promotion
of Meetings, Incentives, Conventions and Exhibitions
(MICE) Tourism.
- The Caravan tourism policy announced by the
Ministry of Tourism is aimed to promote and
facilitate and incentivise development of
- Caravan Parks in the public sector, private
sector and PPP mode
- Caravans in the public sector, private
sector and PPP mode
- Caravan Tourism can effectively meet the
growing demand of accommodation while ensuring
adherence to quality, standards and safety
norms.
Sustainable Tourism
- The true potential of tourism lies in adopting
responsible and sustainable practices on both
the demand and supply sides of the tourism chain,
enabling an effective response to climate change.
This is closely interlinked with inclusive growth
through sustainable community participation.
- This ‘sustainable’ tourism route
has been adopted by the Ministry of Tourism
in the innovative Rural Tourism Project, by
strengthening the disadvantaged but skilled
rural artisan communities through support to
capacity building and vernacular infrastructure,
while laying emphasis on the role of women.
- In furtherance of these objectives and achievements,
Ministry of Tourism in association with UNDP
and key stakeholders in the tourism industry
organised four regional conferences on Sustainable
Tourism for Inclusive Growth at Shillong, Chennai,
Bhopal and Cochin.
Hotel Infrastructure
- The requirement of hotel accommodation in
the country is estimated at 240 thousand rooms
against availability of around 90 thousand rooms.
It is estimated that there will be a requirement
of additional 30,000 hotel rooms in Delhi. The
Ministry of Tourism is therefore actively involved
in monitoring the creation of additional accommodation
for the games. Following initiatives have been
taken for augmentation of accommodation infrastructure:
- Reserve Bank of India (RBI) has de-linked
credit for hotel projects from commercial
real estate, thereby enabling hotel projects
to avail credit at relaxed norms and reduced
interest rates.
- In addition, the External Commercial
Borrowing (ECB) norms have been relaxed
by Ministry of Finance to solve the problem
of liquidity being faced by the hotel industry
due to economic slow down.
Commonwealth Games
2010
- The XIX Commonwealth Games are scheduled to
be held in Delhi during 3rd to 14th October
2010. It is expected that around 100 thousand
persons would be visiting during the Games.The
following initiatives have been taken by the
Ministry to use this opportunity and showcase
India as a unique and hospitable tourism destination:
- A Task Force constituted for this purpose
monitors the additional new hotel accommodation
coming up in the Delhi NCR by holding regular
meetings with all concerned land owning
authorities, concerned Ministries / Departments.
- Governemnt has decided that Delhi Development
Authority (DDA) flats located at Vasant
Kunj and Jasola, New Delhi will be upgraded
/ furnished and operated by Indian Tourist
Development Corporation (ITDC) for the Commonwealth
Games as alternate accommodation of three
star standards.
- Government has also proposed to utilize
the services of rooms available from the
licensed guest houses and Bed & Breakfast
units for the Games.
- India Tourism Development Corporation
- Hotel Ashok, Samrat and Janpath under
the ITDC have been declared as the Official
Hotels for the Games. While The Ashok &
Samrat would be the Games Family Hotels,
Janpath would be for Press and Media. These
hotels have undergone a major renovation
work to prepare them for the event.
- Manpower & Volunteer Development
- Providing more than 3000 volunteers, trained
in hospitality sector, for the games under
the “Earn While You Learn” scheme.
- Training more than 3000 taxi/coach and
auto rickshaw drivers with an objective
of making them more tourists friendly.
- Training of owners and service staff of
the approved guests house in Delhi so that
there is a quality improvement in the services
being provided.
Quality Human Resource Development
- It is estimated that to cater for the growing
need of the hospitality sector, over 203 thousand
hospitality trained manpower would be required
annually, therefore, it has been the endeavour
of the Ministry of Tourism to put in place a
system of training and professional education
with necessary infrastructural support, capable
of generating manpower to meet the needs of
the tourism and hospitality industry, both quantitatively
and qualitatively.
- Ministry of Tourism has decided to support
additional Institutes of Hotel Management (IHM)
in states. New Food Crafts Institutes (FCI)
are also being set up. Ministry has also been
providing financial assistance for modernization
and capacity enhancement of IHMs and FCIs. A
Scheme of Capacity Building for Service Providers
is being implemented to impart hospitality training
to those employed in this sector.
- As a part of 100 days agenda of the Government,
Ministry has taken following initiatives to
provide skilled manpower in hospitality sector:
- Skill training of youth in Hospitality
sector (Hunar Se Rojgar Tak): The Institutes
of Hotel Management (IHMs) have initiated
a six to eight week fast track skill training
programme for youth under twenty five years
of age in food production and food and beverage
services. About 5000 youths will be trained
in the year.
- Skill Certification: The service
providers, who are working in the hospitality
sector, would undertake a five day orientation
programme followed by test that would be
based on practical and viva voce. Thereafter,
the participants would be provided a skill
certificate, which will enhance their employability
in the market. About 5000 existing service
providers would be certified in the year.
International Cooperation
- In the 18th Session of the General Assembly
of UN WTO held in October 2009 in Astana, Kazakhstan,
India was re-elected to the Executive Council
of the United Nations World Tourism Organization
for another four years term. India is a member
of the Executive Council of UN WTO continuously
for the last 19 years.
- In the first Joint Working Group Meeting on
Tourism between India and Indonesia in Yogyakarta,
Indonesia held in August 2009, it was agreed
to carry forward the cooperation.
- A Joint Action Plan on Tourism Cooperation
was signed between India and Singapore in August
2009 in New Delhi in the presence of the visiting
senior Minister of State for Trade, Industry
and Education, Republic of Singapore and the
Minister of Tourism,Government of India.
- A Joint Action Programme for the period 2009-10
for the implementation of the agreement between
India and Russian Federation on Cooperation
in Tourism was signed during the visit of the
Russian President to India in December 2008.
Overseas Marketing and Promotion
- Ministry of Tourism has consistently been
working on a two-pronged strategy for marketing
of 'Incredible India' brand. The strategy includes
visible branding in the outdoor media such as
advertising at airports, on trams, taxis and
buses and through the print, online and electronic
media, as well as through participation in Travel
Marts and Road Shows. For promotion of Indian
Cuisine, which is an integral component of the
Indian Tourism product, support has been extended
to Indian Food Festivals organized in various
countries. The India tourism office in New York
has supported Indian Food Festivals organized
in Colombia, Ecuador, Argentina, Uruguay and
Paraguay in S. America.
- Work orders have been issued for launch of
print media campaigns in America, APAC and Europe
regions. Advertising Campaigns have also been
undertaken by the India tourism offices overseas
in their respective regions. Promotional activities
have also been stepped up in the overseas markets
with added focus on emerging markets, for generating
greater awareness about India as a tourist destination
and increasing India’s share in international
tourist arrivals and receipts.
- There has been an increased focus on potential
and emerging markets in East/ South East Asia,
and East European countries. Road Shows, in
collaboration with the Indian Association of
Tour Operators, have been organized in Japan
and South Korea to promote the Visit India 2009
Scheme. India tourism, Frankfurt supported &
participated in Road Shows organized in the
Slovak Republic, Hungary, Croatia and Slovenia
in June 2009.
- A series of promotional initiatives were taken
to minimize the negative impact of the global
economic slowdown and terrorist attack in Mumbai,
which had an adverse effect on tourism in the
country. Some of them are as under:
- An Incredible India Evening was organized
in Beijing in April 2009. More than 600 persons
representing a cross section of the Chinese
media, travel trade, members of the diplomatic
corps, and prominent members of the Indian
community attended the function. A five day
“Incredible India” Food Festival
was also arranged to coincide with the India
Evening.
- The India tourism office in New York participated
in a “Caribbean Conclave” organized
in Port of Spain, Trinidad & Tobago in
June 2009.
- The India tourism Offices in New York, Frankfurt,
Singapore, Beijing and Tokyo have participated
in major travel fairs and exhibitions in South
America, CIS, East European countries, East
Asia and South East Asia, including Argentina,
Brazil, Chile, Czech Republic, Hungary, Poland,
Russia, Romania, Kazakhstan, Ukraine, Singapore,
Malaysia, Indonesia, Thailand, China, S. Korea,
etc.
- Major promotional events were organised
in Moscow and St. Petersburg in September
2009.
- Visit India 2009
- The initiatives taken
to minimize the negative impact of the global
economic slowdown included a “Visit India
2009” scheme launched in collaboration
with all stakeholders including airlines,
hotels, tour operators, State Governments
for incentivising travel to India, organizing
Road Shows in important tourist generating
markets overseas, arranging familiarisation
tours to India for international travel trade
and media representatives to keep them updated
on safety / security conditions in the country
and media campaigns in the print, electronic,
online and outdoor media.
Other Promotional Activities
- The Ministry of Tourism, through the India
tourism office in London undertook an advertising
campaign in the print and outdoor media in London
to coincide with the Queens Baton Relay for
the Commonwealth Games 2010, which was flagged
off from the Buckingham Palace on 29th October
2009.
- The campaign included advertisements on hoardings,
billboards, LED Screens, bus shelters, etc.
at Heathrow airport and at prominent locations
in London city as well as in leading dailies
. Outdoor advertising was also undertaken on
taxis in New York, Miami, Chicago, London, Edinburgh,
Milan, Rome, Tokyo, on buses / cable cars in
San Francisco, Seoul, Miami, Philadelphia, Chicago,
Toronto, Johannesburg, Cape Town, Bahrain, Muscat,
and on hoardings / billboards in Tokyo, Milan,
New York, Toronto, Ottawa, Edmonton, Dubai,
Nice Airport, Cannes, Singapore, etc.
- “Incredible India” events were organized
in Russia in September, 2009 as part of the
celebrations of the “Year of India in Russia”
and a major India promotion event “India
Calling” organized in association with
the National Geographic Society at Hollywood
Bowl and California Plaza in Los Angeles in
September 2009.
- Joint Promotions have been organized by India
tourism offices overseas in collaboration with
Tour Operators / Airlines and Wholesalers, in
Rome, Dubai, Sharjah, West Palm Beach &
Naples in Florida, Madrid & Barcelona in
Spain, Brugge in Belgium, Basel, Bern &
Zurich in Switzerland and Singapore.
- The Ministry of Tourism organized a series
of Road Shows in collaboration with the Indian
Association of Tour Operators, Adventure Tour
Operators Association of India and the PATA
India Chapter to project India as a tourist
destination, in the aftermath of the global
economic slowdown.
- India tourism offices overseas have participated
in approximately 104 Travel Fairs and Exhibitions
in important tourist generating markets the
world over as well as in emerging and potential
markets to showcase and promote the tourism
products of the country. These include the major
international Travel Fairs such as the Arabian
Travel Market (ATM) in Dubai, PATA Travel Mart
in Hangzhou, China, ITB – Asia in Singapore
Top Resa in Paris, and World Travel Market (WTM)
in London.
- Ministry continued to provide Hospitality
to Journalists/ tour operators/ Travel agents/
TV teams/ Photographers etc. from overseas markets.
Till now Ministry has offered hospitality to
700 guests (approx.).
- Social Awareness Campaign
- Ministry continued its efforts to reinforce
its brand through Incredible India campaigns.
Through, Social Awareness Campaigns attempt
was made to sensitize the stakeholders and
masses about the importance of tourism and
protection of heritage sites. Through generic
campaign in the first half of the current
financial year, awareness about various destinations/sub-tourism
products was generated. In the second half
of the financial year, Ministry continued
its efforts of creating social awareness through
focused campaigns.
Recent Initiatives
Rural Tourism
Rural Tourism showcases the rural life, art,
culture and heritage of India,at rural locations
in villages and benefits the local community economically
and socially. It enables interaction between tourists
and local population for a mutually enriching
experience, the Government of India has taken
several steps to develop and promote rural tourism.
The Ministry of Tourism has partnered with the
United Nations Development Programme (UNDP) for
Endogenous Rural Tourism as pilot projects for
capacity building. Within prescribed limits, this
Ministry funds the hardware projects and the funds
for capacity building were provided by the UNDP
through this Ministry The software component was
implemented with the involvement of an NGO/Gram
Panchayat identified by the UNDP in co-ordination
with the District Collector and the local community.
The Ministry also extends the scheme of Capacity
Building for Service Providers (CBS) to other
rural sites beyond those covered under partnership
with the IJNDP.
The focal point for each site is the District
Collector for ensuring convergence with other
Yojanas and Schemes. The project implementation
is monitored by the Project Standing Committee
chaired by the Joint Secretary (Tourism). Field
visits are conducted by the Ministry of Tourism-UNDP
Teams.
To monitor the projects, the National Workshops
and Regional Review Meetings have been held regularly
where initiatives were taken to further strengthen
the scheme which included home-stay with food,
guide- training among the local youth, enhancing
the role of women, linkage with tout operators
and encouragement of the foreign students to stay
with the rural host community, etc. In some sites,
e.g Hodka, Pocharnpalli, Kumbhalangi, Karaikudi
(Chettinad), Aranmula, Raghurajpur, tour operators
are involving such communities within their groups.
UNDP has created a panel of architects to advise,
guide and provide design inputs for site hardware
work plan with sensitivity to the local environment
using local skills, material and style. In many
sites, the architects have been able to give new
dimensions which are based on local skill, material
and style
Medical Tourism
Medical Tourism is gaining momentum and the several
initiatives have been taken by the Ministry to
promote this segment. The Ministry of Tourism,
Government of India participated at the International
Tourism Bourse (1TB) at Berlin, where India was
promoted as the new emerging healthcare destination.
The Ministry also participated in New York Times
Travel Show to promote Indian healthcare services
and invite investment into India. Further, a new
category of medical visa has been introduced which
can be given for a specific purpose to foreign
tourists coming to India for medical treatment.
Cruise Tourism
India, with its vast and beautiful coastline,
virgin forests and undisturbed idyllic islands,
long historical and cultural tradition of architecture,
theatre and performing arts, is a high potential
tourist destination for cruise tourists. The cruise
tourism potential in the country should be assessed
from the medium-term and long-term perspective
with details of foreign and domestic stakeholders.
Huge untapped potential lies in Cruise tourism
in India such as Development of major terminals,
Development of non-major ports, Rationalization
of duty structure for import of vessels, Development
of inland water cruise etc.
Adventure Tourism
Adventure tourism has immense potential for growth.
For experiencing the different types of adventure
tourism right like rock climbing, river rafting,
para gliding, mountaineering and under water diving,
the Ministry has been sanctioning projects in
various States.
Wellness Tourism
India, as the world knows, is a Wellness destination.
The potential of wellness systems, developed through
centuries of wisdom of this ancient civilization
would be fully tapped. This is being done by positioning
India as a centre of Ayurveda, Yoga, Siddha, Naturopathy,
etc. together with the spiritual philosophy that
was integral to the Indian way of life. The Ministry
of Tourism has highlighted wellness in a big way
through publicity and promotional activities.
Tourism-
Policies and Schemes
National Tourism Policy
In order to develop tourism in India in a systematic
manner, position it as a major engine of economic
growth and to harness its direct and multiplier
effects for employment and poverty eradication
in an environmentally sustainable manner, the
National Tourism Policy was formulated in the
year 2002. Broadly, the “Policy” attempts
to:-
- Position tourism as a major engine of economic
growth;
- Harness the direct and multiplier effects
of tourism for employment generation, economic
development and providing impetus to rural tourism;
- Focus on domestic tourism as a major driver
of tourism growth.
- Position India as a global brand to take advantage
of the burgeoning global travel trade and the
vast untapped potential of India as a destination;
- Acknowledges the critical role of private
sector with government working as a pro-active
facilitator and catalyst;
- Create and develop integrated tourism circuits
based on India’s unique civilization, heritage,
and culture in partnership with States, private
sector and other agencies; and
- Ensure that the tourist to India gets physically
invigorated, mentally rejuvenated, culturally
enriched, spiritually elevated and “feel
India from within”.
Full
text of the policy
Scheme for Product/Infrastructure and Destination
Development
The focus under this scheme is on improving the
existing products and developing new tourism products
to world class standards. For infrastructure and
product development, the Ministry of Tourism has
been providing Central Financial Assistance to
the State Governments during the 9th Five Year
Plan which resulted in strengthening of the infrastructure
and product development in the country. The scheme
has been restructured during the 10th Five Year
Plan to meet the present day infrastructure requirements.
The past experience had been that a large number
of small projects had been funded under the Scheme,
spreading the resources very thinly, which at
times had not created the desired impact. The
focus in the Tenth Plan has been to fund large
projects of infrastructure or product development
in an integrated manner.
Under the revised scheme, the destinations are
carefully selected based on the tourism potential.
Master planning of these destinations is undertaken
so as to develop them in an integrated holistic
manner. The master plan is suppose to tie up all
backward and forward linkages, including environmental
considerations. Realizing the importance of destination
development, the total outlay for this sector
has been increased substantially. Important tourist
destinations in each State, in consultation with
the State Governments, are taken up for development.
This include activities ranging from preparation
of master plans to implementation of the master
plans. The destinations are selected in consultation
with the State/UT Governments.
Full
text of the policy
Scheme for Integrated Development of Tourist
Circuits
Under this Central Financial Assistance scheme
the Ministry of Tourism Government of India has
been extending assistance to States for development
of tourism infrastructure. Experience has shown
that in the past funds under the CFA have been
used to fund a large number of small isolated
projects, spread throughout the length and breadth
of the country resulting in the resources being
spread very thinly. Therefore, in order to provide
quick and substantial impact, during the 10th
Five Year Plan, this new scheme of Integrated
Development of Tourist Circuits have been taken
up. The objective of the scheme is to identify
tourist circuits in the country on an annual basis,
and develop them to international standards. The
aim is to provide all infrastructure facilities
required by the tourists within these circuits.
The Ministry of Tourism aim at convergence of
resources and expertise through coordinated action
with States/UTs and private sector.
Full
text of the policy
Scheme of Assistance for Large Revenue Generating
Projects
It is recognized that the development of tourism
infrastructure projects requires very large investment
that may not be possible out of the budgetary
resources of the Government of India alone. In
order to remove these shortcomings and to bring
in private sector, corporate and institutional
resources as well as techno-managerial efficiencies,
it is proposed to promote large revenue generating
projects for development of tourism infrastructure
in public private partnerships and in partnerships
with other Government / Semi-Government agencies.
Large revenue generating project, which can be
admissible for assistance under this scheme, should
be a project, which is also a tourist attraction,
or used by tourists and generates revenue through
a levy of fee or user charges on the visitors.
Projects like Tourist trains, Cruise vessels,
Cruise Terminals, Convention Centres, Golf Courses
etc. would qualify for assistance. However, this
is only an illustrative list.
Hotel & Restaurant component will not be
eligible for assistance under the scheme either
on a stand-alone basis or as an integral part
of some other project. Besides hotel & restaurants,
procurement of vehicles and sports facilities
like stadiums will also not be eligible for assistance
under the scheme.
Full
text of the policy
Scheme for Rural Tourism
Tourism growth potential can be harnessed as
a strategy for Rural Development. The development
of a strong platform around the concept of Rural
tourism is definitely useful for a country like
India, where almost 74% of the population resides
in its 7 million villages. Across the world the
trends of industrialization and development have
had an urban centric approach. Alongside, the
stresses of urban lifestyles have led to a “counter-urbanization”
syndrome. This has led to growing interest in
the rural areas. At the same time this trend of
urbanization has led to falling income levels,
lesser job opportunities in the rural areas leading
to an urbanization syndrome in the rural areas.
Rural Tourism is one of the few activities which
can provide a solution to these problems. Besides,
there are other factors which are shifting the
trend towards rural tourism like increasing levels
of awareness, growing interest in heritage and
culture and improved accessibility, and environmental
consciousness. In the developed countries, this
has resulted in a new style of tourism of visiting
village settings to experience and live a relaxed
and healthy lifestyle. This concept has taken
the shape of a formal kind of Rural Tourism. Under
this Scheme, thrust is to promote village tourism
as the primary tourism product to spread tourism
and its socio-economic benefits to rural and its
new geographic regions. Key geographic regions
are identified for development and promotion of
Rural Tourism. The implementation is done through
a Convergence Committee headed by the District
Collector. Activities like improving the environment,
hygiene, infrastructure etc. are covered for assistance.
Apart from providing financial assistance, the
focus is to tap the resources available under
different schemes of Department. of Rural Development,
State Governments and other concerned Departments
of the Government of India.
Full
text of the policy
Scheme for Support to Public Private Partnerships
in Infrastructure (Viability Gap Funding)
Developement of infrastructure require large
investments that cannot be undertaken out of public
financing alone. Thus, in order to attract private
capital as well as techno-managerial efficiencies
associated with it, the government is committed
to promoting Public-Private Partnerships (PPPs)
in infrastructure development. This scheme has
been put into effect for providing financial support
to bridge the viability gap of infrastructure
projects undertaken through Public Private Partnerships.
Full
text of the policy
Scheme for Market Development Assistance (MDA)
The Marketing Development Assistance Scheme (MDA),
administered by the Ministry of Tourism, Government
of India, provides financial support to approved
tourism service providers (i.e. hoteliers, travel
agents, tour operators, tourist transport operators
etc., whose turnover include foreign exchange
earnings also) for undertaking the following tourism
promotional activities abroad:
(A) Sales-cum-study tour
(B) Participation in fairs/exhibitions
(C) Publicity through printed material
Full
text of the policy
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